Growing Opportunity: How Charities Can Tap Donor-Advised Funds

Gay Young, our director of donor relations,  is quoted in the Chronicle of Philanthropy offering tips to nonprofits and other charitable institutions on how to reach donors who have donor-advised funds. An excerpt is below.

...Make sure your local community foundation is aware of you. Most community foundations tell donors about the charities the foundation supports, and many holders of donor-advised funds then decide to make grants to those charities. "Never overlook an opportunity to get to know the program officers for their respective areas," says Gay Young, director of donor relations at the New York Community Trust.

Even if the foundation doesn't make a grant to a particular charity, it may be willing to send donors information about it if the donors are interested in that cause. "We're trying to serve less as a gatekeeper and more as a connector," says Chris Andersen, executive director of the Lutheran Community Foundation, in Minneapolis. "Rather than trying to protect donors, we're trying to offer them more opportunities."...

Learn more about setting up a donor-advised fund at The Trust >>

To read the full article, visit http://www.philanthropy.com